A paradigm shift has occurred in mobile phone technology and most people are only barely aware of it. Its effect on internet marketing will soon reach epic proportions and could change the way we all do business for the rest of our lives. This life-changing event commenced with the release of Apple’s phenomenal new mobile phone technology embodied in its iPhone. That invention has the power to double, triple and quadruple the sales of any business, virtually overnight. Why? Because it has created a marketer’s dream - virtually cost free access to a vast untapped and growing marketplace filled with affluent consumers.

The New Market
Historically, telephone service outside of the US has been either bad or terrible. That was changed forever by the launching of multiple communication satellites, which now orbit the earth. They enable mobile phone service, which has become a necessity of life in the US and Europe. Not far behind, are developing countries where middle class societies are emerging.

The Power of the Internet - in Their Hands
Because of its advanced technology, Apple’s iPhone has the power to revolutionize the way we do business. iPhone users can buy a vendor’s products over secure cellular connections from wherever they are, whenever the mood strikes them. They can be standing in a line, waiting for a train, delayed at an airport, sitting in a traffic jam or just strolling in a park thinking about something they want to buy. They can act at the drop of a hat, access your website, buy your products and pay for them, all within moments. The iPhone has extended your internet reach to millions and eventually billions of people all over the world.

Apple is selling iPhones faster than it can make them. Why? Because they have superior display and access capabilities. Four million iPhones are already in circulation and, in many countries, it seems like everyone you see on the street is holding or using some kind of mobile device. At this moment, iPhones are sold out in the US and Europe and anxious buyers are awaiting the arrival of Apple’s newest models. Sales of the device are expected to reach 10 million by year’s end.

But, All is Not Perfect.
When information configured for a full sized monitor is reduced to display on the screen of an iPhone, it often becomes too small to read. Buttons that were easily clickable with a mouse become “hit or miss” when using a finger which may be several times the width of your navigation buttons. Similar to viewing an application on a desktop, iPhone users have become accustomed to programs on an iPhone behaving a certain way and having certain common features in terms of navigation, content formatting and usability. Because microsites solve these needs, they are highly effective at delivering your content to these users. To address these problems you must consider the user experience of your iPhone visitors. To solve them, you need an iPhone microsite.

Although most business owners don’t realize it, right now, every company with a website (big or small) can market their products to over 4 million iPhone users all over the world simply by displaying them on an iPhone microsite. Those consumers love their new technology and surprisingly, it doesn’t take a lot for a business owner to make his (or her) website iPhone friendly. See article “What is a Microsite?” on the website of iPhone Microsites LLC, the world’s most prolific builder of iPhone microsites, www.iphonemicrosites.com.

With an iPhone microsite, a world of new customers will become available for you to freely access. An iPhone microsite is designed specifically to provide engaging website content, formatted for the iPhone/iPod touch. It provides the link that makes conventional websites viewable on these revolutionary mobile devices. Microsites create superior online customer experiences by leveraging the best that Web 2.0 and open source technologies have to offer. Microsites allow you to present dynamic, engaging experiences within a fully interactive user interface; static or dynamic page support with user-driven content and design; and merchandising strategies that leverage iPhone’s applications and services, - all while taking advantage of existing enterprise data such as analytics advertising or customer reviews to automate your online strategies. At the same time, you maintain complete control of your business processes.

Ride the Tsunami Wave of the Future - Today.
The explosion has occurred and the wave of the future is on its way. Don’t be left wondering what happened when this tidal wave passes over you and embraces your competitors. For companies that want to compete in online marketing, it’s no longer good enough just to have a website - anyone can do that. Nowadays, you must create satisfying experiences for your customers. This is especially true for iPhone customers. They have been badly neglected in the past, but this affluent class of on-line consumers is growing exponentially and can access your website whenever they feel like it. If you want their business, your job is to make them feel like it.

Why are iPhone-optimized microsites being used now by many of the world’s leading websites? Because they deliver the best combination of easy-to-implement and easy-to-use technology combined with an enhanced user experience, while detracting nothing from the rest of your visitors!

Transform your website into an engaging mobile presence. To get started, find a reputable microsite developer or do it yourself. The people at iPhone Microsites are friendly, knowledgeable and experienced.They offer multiple microsite packages, designed to display the optimized content of your website to iPhone visitors in the most appealing way possible - or, if you prefer, they’ll also help you do-it-yourself.

Those interested in learning how to develop their own microsites will find a full Tutorial section on iPhone Microsite’s website including:
1. Great examples of optimization, design and usability.
2. Steps to ensure your visitors a great mobile experience.
3. Examples, news and articles.
4. Downloadable samples of how to create content for iPhone’s
MobileSafari browser.
5. Resources and links to code and source files.
6. Information on how enhancing your website will bring better
experiences to your iPhone customers and increase your sales.

-Shaun Mackey

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