At iPhoneDevCamp we had the pleasure of meeting some of the folks from AdMob, a mobile advertising company with some great tools for iPhone website developers. The AdMob services allow iPhone microsite owners to monetize their iPhone traffic by serving highly interactive targeted ads to their visitors.

On the iPhone, AdMob allows advertisers to reach mobile users in a highly interactive way across:

• iPhone Websites
• iPhone Applications

“We’re leveraging our mobile ad serving technology and the iPhone’s unique capabilities to help you reach your target audience in a whole new way. AdMob ads are designed specifically for the iPhone environment to promote engagement and performance.”
Check the demo video below for an example of advertising capabilities available through AdMob.

Branding opportunities are abundant on a new platform such as the iPhone where novelty of the medium commands users’ attention. For this reason, hypertargeted ads tailored to a user’s needs will be met with greater enthusiasm.

In addition to AdMob, there are several other ad network/platforms available for iPhone. Here’s are a few worth looking into:

• Pinch Media - widely-used ad network on dozens of iPhone apps
• Medialets - offers CPM, CPC and CPA advertising run natively through iPhone apps
• AppLoop - claims to be the first real-time, location-based mobile advertising network

-Shaun Mackey

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