The New York Times site posted a story about an article on Google’s apparent plans to roll out iPhone-specific web advertising.

Anthony Ha said, “The iPhone really offers some rich advertising opportunities, and 10 million of them have been sold so far. ”

“Unlike phones that browse the mobile Web, the iPhone pulls up sites directly from the Internet. This means the ads users see, unless a publisher creates an iPhone-specific site, are the same as those viewed from a computer. The new option would in essence build a bridge between repurposing Internet ads for a mobile experience and creating a parallel structure for it.

For instance, American Airlines could use the new Google option to change a search ad from a call to action to click to one driving a phone call to reservations. Or the ad could highlight the airline’s iPhone-optimized site for booking flights.” writes Brian Morrissey in the article. He goes on to conclude, “The change would mark the first time Google allowed advertisers to craft specific messages for mobile searchers from their search campaigns.”

We’ve previously discussed iPhone-optimized ad delivery solutions in another article on monetizing your iPhone website, which can be found here.

The full article about Google can be found here.

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